Montag, 23.11.09 14h16 | eob
Monitoring Social Media 09 Die erste Konferenz, die sich allein dem Social Media Monitoring widmete, fand am 17. November in London statt. Netural war vor Ort, um mehr über die neuesten Tools zu erfahren.

Monitoring Social Media zeigte auf, wie wichtig es für große Marken ist, zu wissen was die Kunden über sie reden. Und das tun sie heutzutage stark in Social Networks - also Blogs, Facebook und YouTube. Die Reputation wird deshalb stark beeinflusst und ist schwerer zu steuern.

Social Media-Experte Neville Hobson rät Unternehmen, offen zu kommunizieren und mit den Menschen im Web in Kontakt zu treten.

Monitoring-Tools sind notwendig, um jede Erwähnung einer Marke oder eines Unternehmens zu finden. Dazu gibt es kostenlose und kostenpflichtige Tools. Brian Little von BuzzMetrics empfiehlt, erst eine Strategie zu definieren, dann verschiedene Tools testen und sich dann für eines zu entscheiden.

Für die Analyse braucht es jedoch nicht nur Maschinen, sondern auch Menschen, die die Ergebnisse qualitativ auswerten, waren sich die Experten einig. Ein Tipp eines Referenten: "Einen Job in Social Media Monitoring suchen, denn die Branche wird boomen."

Alle Präsentationen und weitere Infos sind auf der Website des Veranstalters Our Social Times zu finden.
Dienstag, 10.08.10 09h55 | shuwen
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