Die Briten scheinen ja nicht wirklich die Pünktlichkeit zu lieben. Nun sitze ich in der Lobby des Hotels New Connought Room pünktlich um 8 zur Registrierung und ich scheine der erste zu sein.

Macht auch nichts, gibt mir umso mehr Zeit mich auf die Session vorzubereiten.
Wie ich soeben gesehen habe, ist ein guter bekannter - Mark Simpson (Managing Director von Maxymiser) heute auch auf der SMX in London als Guest Speaker. Da wird definitiv ein Gespräch fällig werden. :)

Hier vorab die Agenda für Tag 1. Der Fokus liegt klar bei den Advanced Sessions:

Pump Up Your Paid Search

Speakers: Richard Gregory, Anneli Ritari, Nick Seckold, Pete Wailes

Google has famously claimed that launching a paid search campaign takes just “five minutes and a credit card”. That’s true, but to be really successful you need to think tactically and create ads and landing pages that ruly engage users. In this session, tips and techniques designed to help pros get even more out of their search advertising campaigns.

Landing Pages Testing and Optimisation

Speakers: Graham Cooke, Anders Hjorth, Jon Myers, Mark Simpson

Landing pages - the pages visitors first see when arriving from a search engine result - are arguably the most important element of a successful website. The design, testing and optimisation of landing pages is crucial. This session looks at tools and techniques for comparing and testing landing page elements for optimal results.

SEO & Social Media Marketing

Speakers: Jane Copland, Andrew Girdwood, Ciaran Norris

More and more, people are finding that social media marketing - SMM - can help with SEO efforts. Getting your content into the major social media sites can generate links or provide rankings you might not be able to tap into with your own site. In this session, SMM essentials that SEOs need to know.

International SEO

Speakers: Andy Atkins-Kruger, Duncan Morris, Heini van Bergen

Do you - or can you - sell worldwide? If so, there might be some low-hanging fruit you can pick up by considering SEO for searches outside your home market, even if your site is in English. This session looks at how to make some simple changes to please alternative search engines along with some of the challenges you’ll need to consider.

Was mir nicht logisch erschien, war die Tatsache, dass es im ganzen Hotel kein WLAN oder Internetzugang gab, was ein starkes Manko ist bei einer Search Marketing Expo.